Business phones system melbourne

New Balance

Summary
When a New Balance needed an IT refit across 17 stores, they turned to Telco ICT for an integrated approach.

Tackling telco nationwide for a New Balance

How Telco ICT reconfigured 17 retail stores with no downtime and zero lost sales.

With retail stores spanning the country, this household name needed a way to tame their inefficient, outdated IT solutions in store and at HQ. How could such a shift happen with minimal impact to sales and valued customers?

Digital Marketing Plan

The challenge:

With close to 20 stores spanning shopping centres, strip malls and more, this New Balance knew the outdated IT systems connecting every sales point for their business left a lot to be desired.

While shoppers were blissfully unaware, these retail stores were running an unconnected approach and only had one business analyst on staff (not a dedicated IT resource) to deal with every issue. But this was just the tip of the iceberg. All IT equipment was at end of life. All stores were connected via MPLS in a private environment, with no ongoing and account management from a telecomms partner. Some stores still faced a shift to NBN, left behind with dragging internet connectivity and outdated equipment.

This big player in retail needed more than just an installation of new technology. They needed end-to-end project and account management to align and connect each store and touch point. Moreover, they needed to keep doors open and sales coming in. After all, retail doesn’t sleep.

With this in mind, Telco ICT stepped aboard - promising to deliver big, while keeping the lag time small.

  • SILOED STORE TECHNOLOGY
  • NO TELCO ACCOUNT MANAGEMENT
  • LACK OF PROJECT MANAGEMENT
  • SHOP FRONT IT SYSTEMS OUT OF DATE

The Telco ICT approach:

Approaching the task with speed and strategy top of mind, Telco ICT set to work, first and foremost developing a strong account management relationship. What resulted was trust and alignment, two key elements for the project’s success.

Through ongoing discussions with the retailer and their global headquarters, Telco ICT installed and configured new technology across all 17 stores and established ongoing account management for Telstra services for mobiles, fixed points and MPLS, moving all remaining stores over to NBN.

Telco ICT installed and configured CISCO Meraki SDWAN for all 17 sites, including roll out of security policies for staff and wifi access points for customers.

With a centralised dashboard, all stores now benefit from security updates in unison, meaning that finally, no store was left behind. This unified approach provided not only an easier experience for staff, but a more seamless transaction for customers each and every time - leading to increased foot traffic and sales.

Centralising the stores’ mobile ordering and cancelling capacity required Telco ICT’s expertise in integrated project management, with effective communication and sign-off from HQ. Transparency was key to the process, and Telco ICT acted as conduit to keep communication, reviews and account management on a continuous cycle of improvement.

Telco ICT now provides regular, on-demand remote support for all IT matters - on-site if required - and this new balance couldn’t be happier. With years of isolated store experiences left behind, they are finally able to confidently increase sales and customer satisfaction, thanks to Telco ICT.

Total value delivered by Telco ICT

  • Centralised dashboard for security updates, mobile orders and cancellation
  • Exceptional project management and problem-solving skills
  • NO DOWNTIME MOVING FROM MPLS TO SDWAN
  • MINIMAL OUTAGES SINCE IMPLEMENTATION
  • 4-5 HOURS OF IN-STORE DOWNTIME REDUCED TO NIL
  • NO LOST SALES DUE TO NETWORK OUTAGES

Our Trusted Partners

  • Telco ICT Group
  • Telco ICT Group
  • Telco ICT Group
  • Telco ICT Group
  • Telco ICT Group
  • Telco ICT Group
  • Telco ICT Group
  • Telco ICT Group
  • Telco ICT Group
Contact Us

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    Common Questions

    Do you outsource your work overseas?

    No. We use local teams only. That way we can respond more quickly to any problems that may occur. We want your tech running smoothly so you can focus on what you do best.

    Is your support 24 hours?

    Yes. We have people available whenever you need us. We understand that your tech runs 24 hours, and you need it be working at all times.

    Are your services customised for my business?

    Yes. There is great off the shelf software. But we know one size never fits all. So anything we set up for you is designed to make your business run smoother and in the way you want it to.

    Are your services expensive?

    No. Reliable tech is the life blood of your business. We keep it running smoothly so your business can keep making money. All our services are fixed fees, so you never get any nasty surprises.

    What’s the next step?

    Simply book a chat with one of our experts. We’ll have a chat about exactly what you need and how we can help. If you like our approach then we’ll give you a fixed price quote and get everything up and running for you, fast!

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